Category Archives: Branding

Audio Cafe 048: Honest Branding

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”Simon Sinek

In February 2015 I took the opportunity to work a booth at the Natural Products West Expo in Anaheim, California. While I was there I met Joanna from Honest Tea and she shared a story with me that was amazing. This 11 minute episode is inspired by our chat.

144 Joanna from honest Tea at NPWE2015


For more pictures be sure to checkout my Instagram account: @Audio_Cafe

  • Time-stamp:
  • 1:00 Joanna from Honest Tea
    • recording if people are stealing or paying for tea
    • Joanna: “We’re honest with our ingredients, and we just want to see how other people feel about honesty” totally on brand
  • 3:00
    • Take your brand name, mission, product, then connect it with your customers in a new and unexpected way. As you go, what other information can you discover and share with more people along the way?
  • 4:00
    • Joshua Boyt’s lost Metronome, ‘Motro-Gnome’ search and rescue PR stunt. Keep your marketing in theme with your brand as a whole. Metronome in Tacoma WA, on
  • 6:00
    • Coupon for free tea on Facebook, simply post 1 of 3 inspirational quotes, 95% success rate of taking the coupon and posting the quote
  • 7:00
    • End of Power, no business has a monopoly in the current age. Marketing in the future will just be transparency showing the good that each brand does. The most effective marketing is showing the why behind the what: “People buy why you do, not what you do.” James Altucher podcast
  • 8:00
    • making a video of what they were already doing in front of customers
  • 9:30
    • Do something totally unique and on brand for you company
  • 10:00
    • See you at the 2015 SCAA / WBC, booth #3005. We’re  going to chat about ice quality next week


Link to article on ‘Keeping America Honest’