311 Jack Groot at Coffee Fest with Levi Andersen

Audio Cafe 046: Interview with Jack Groot from JP’s Coffee in Michigan

  • 311 Jack Groot at Coffee Fest with Levi AndersenA Little Time Stamp to Help You Navigate Topics by Time
  • 1:00 – Intro
    • A harem of hipsters, deal breaker?
  • 6:00 – We are rarely 100% present with our customers
    • Randy Jackson “Music is a serious thing in here for you, but for the public it’s pure enjoyment”
    • When you are with your customer, take care of your customer
    • “When I can serve someone else that’s when success can follow”
    • “Without the customer you only have a hobby”
    • “Remember your passion is meant to be a gift to others in the expression of a well made coffee beverage. Your passion is for you to explore, the results are for your customer to enjoy”
  • 16:00 – How long did it take you to realize you were in the people business?
    • “My goal was not to sell you anything, my goal was to make you smile”
  • 20:00 – Does it have to be good coffee for it to be special?
    • What if you don’t realize your coffee is gross?
  • 25:00 – Find someone to teach and lead you
    • If you own a cafe you’d better know the details, you’d better know good coffee, or how do you stay in business?
    • Its easy to look down on someone who isn’t as advanced as you, how can you learn and improve everyday?
    • Where
  • 27:00 – Flavored coffee, necessary evil?
  • 28:00 – “If your expression of coffee does not resonate with the demographics in your area you will fail”
    • You can teach someone a new skill, but if the business owner is not inherently good at business, this will be a hard venture
  • 29:00 – Can a small town support a pour over brew bar?
    • Start with just having a ‘good cup of coffee’ before you try to re-create the Taj Mahal of coffee
    • If you don’t make money then you don’t really have a business
  • 31:00 – Be better than the other guys around you
    • Chick-fil-A is elevating their coffee game (33:00 hands down great coffee)
    • Thrive Coffee
    • Good coffee is good for everyone

Thanks again Jack Groot for coming on and sharing your enthusiasm for running a business. For more about Jack, visit CoffeeGroot.com


  • Jason Card

    Maybe it’s me, but I can’t find a link to the Jack Groot interview.