I was chatting with Matthew about what the 5th wave of coffee may be, then he opened up and shared his vision of a better world. A world where every piece of the coffee experience is market by excellence. This is definitely a silly poke of fun at the idea of artisan register skills but don’t overlook this key piece of the customer’s experience with you (or your brand). Everything we do can be better!
How often do we put the newest member of our team on the front lines ringing people up? Are we thinking at all about the customer experience when we make that call? Are we training people how to engage with customers before hand? Rarely so.